Actual Size is an independent creative agency that delivers effective solutions. With bite.
For over fifteen years we've been helping our clients to reach their goals through strategic creativity, lateral thinking, and proactive problem solving.
We work to ensure the messages your brand puts out there are in line with what you want your audience to hear, now, and in the future
Creative smarts built on strategic thinking.
Whether it's brand or campaign, print or online, we deliver effectiveness, and add value to our clients' marketing.
Our work is underpinned by rigorous strategic investigation, to uncover what you need and why you need it.
We offer the ideal balance between uncompromised creative work and a solid grounding in the realities of running a business and growing a brand.
Have a peruse of our clients' success stories, and feel free to get in touch if you'd like to find out more about the prospect of working together.
Contact us any time, and we'll be delighted to show and tell a whole lot more about the experience of working with us.
12/127 Cambridge Street
+613 8415 0000
What have we been up to?
We're usually busily working away. Too busy in fact to let our friends and clients know what we've been up to, so here's a snapshot of some of our recent work.
The print and paper industries are saturated with elegant, well designed, contemporary print material. Competitors are similarly positioned and few display a unique competitive advantage.
Shift Bambra Press from a functional service-based offering to a strategic partner delivering results for their client’s brand.
Bambraology© = your brand looking un-freakinbelievable.
Bambraology© is a distillation of Bambra’s methodology – they take their work seriously but don’t take themselves too seriously. Bambraology© is systematic, structured and stylish – with a touch of irreverence.
Genovese Coffee has kick-started countless Melburnian’s mornings for more than 40 years. Their product is known to inspire the kind of customer loyalty that will make a coffee fiend walk for blocks until they find a café that stocks their favourite brew. Actual Size was charged with the task of rejuvenating the brand and bringing it into the present day, whilst still keeping a strong connection to the company’s Italian heritage.
Genovese is a long-established player in Melbourne’s highly competive coffee landscape. From the traditional Italian migrant pioneers through to the so-called 'third wave' of providers and their exotic single-origin beans, Genovese has seen players in the market come and go. Staying on top of the heap requires evolution and keeping an eye on the coffee-drinking public's expectations.
Contemporise the brand without losing its connection to the company’s artisanal roots, with the aim of positioning their boutique product for mass-market appeal.
An updated brandmark, collateral, packaging and livery that positions Genovese for now, and for the future.
The Wheeler Centre
Only three years after its creation, The Wheeler Centre – a haven for those of a literary bent – has quickly grown to be a favourite destination on Melbourne's cultural circuit. The Centre and its rolling program of talks, debates and forums provides a home for the intellectually curious to interrogate the issues of the day, along with those old reliable subjects: religion, sex, politics, sport and everything else besides.
A youngster as far as cultural institutions go, The Wheeler Centre nonetheless competes with a wide range of older and more well known friendly rivals who can use considerable marketing muscle to promote their activities.
Public talks are the new black for this sector, and – as luck would have it – that’s the Wheeler’s core business. Our response was to boldly stake out The Wheeler Centre’s territory: talking is what they do best, and they do it better than anyone else in town.
The Wheeler Centre 2013 campaign has been a resounding success, with overwhelmingly positive feedback from both the public and industry.
Melbourne International Comedy Festival
How do you keep punters coming back to one of the most well-loved events in the country? Melbourne's Comedy Festival is Australia’s largest ticketed cultural event, surpassing attendances at the Melbourne Cup Carnival, the Melbourne Grand Prix, and the entire national audience for the Big Day Out.
Our aim with the festival’s campaign is to own the city and push the message: April in Melbourne is the most fun you will have all year. The creative is engaging and lively to promote the sense of fun, and to make the festival accessible to first-timers.
The Festival - a client since 1998 - involves more than 100 projects covering the creative for the festival's umbrella marketing activities, as well as a range of the festival’s satellite events.
The 2013 Festival was the most successful in its 27-year history, breaking all previous records for box office and attendance. Audiences exceeded 630,000 people, eclipsing the 2012 record result by 12 per cent.
The Festival also reported its highest-ever box office result with total ticket sales reaching $13.3 million, up 6 per cent on 2012.
The design job for The Melbourne International Comedy Festival is huge, varied and full of completely daunting deadlines.
Actual Size handle the challenge with skill, vision, creativity, and equanimity. They manage to constantly meet impossible deadlines. They are approachable and receptive to ideas, willing to adapt to our needs and seek solutions to our concerns while maintaining strong creative vision. They have a tremendous capacity for hard work and their speed is enormously valuable in our pressured environment.
They are a great addition to any creative team.
Melbourne International Comedy Festival
Triple R is a non-profit, community radio station that relies on listener subscriptions and sponsors to operate. The station does not receive any ongoing government funding, and our annual subscription drive, Radiothon, is absolutely critical to keep the station alive.
Triple R maintains a passionate, engaged listenership but how do you get people to part with hard-earned cash and subscribe?
Triple R engenders a family feel – a free-thinking family made up of people who ran away to join the independent broadcasting circus. It is this sense of belonging that we leverage to ensure listeners subscribe. To that end, we focus the messaging around, Triple R is your station.
The campaign rolls out each year across digital, social media, print advertising, outdoor and print collateral, and – of course – on-air, each August.
Subscriber targets were met and the station will survive to broadcast for another 12 months – a fantastic outcome indeed.
Melbourne Spring Fashion Week
How do you develop a fashion-based campaign that predicts what is going to be in stores nine months ahead of time? Actual Size’s strategic trend forecasting ensured the casting, photography, art direction, styling and colour palette selected for the MSFW campaign resonated for the fashion industry on launch day.
A key factor in the strategy underpinning the MSFW campaign was selecting a face for the event that supported its ‘culturally savvy city’ positioning. Melbourne girl Jessica Hart – she of the trademark gap-toothed smile – was the perfect choice. Her career was building overseas, having just appeared in campaigns for Guess and Sports Illustrated, and her local connections made her an ideal ambassador for the city’s largest consumer fashion event.
The campaign’s scope included a multi-channel roll-out including activity in digital, print advertising, outdoor, print collateral and event theming.
Significant increases were recorded in the key metrics of attendance, economic impact to the city, and editorial value gained.
Actual Size worked in collaboration with the City of Melbourne to conceptualise and produce the creative platform for both the 2008 and 2009 Melbourne Spring Fashion Week (MSFW) events. Visually arresting creative supported by a campaign that integrated innovative collateral and presentation ideas was the cornerstone of this collaboration, a testament to the team at Actual Size. Both 2008 and 2009 saw MSFW attract over 40,000 visitors 50 plus industry supporters and over $2 million in editorial value. Actual Size, with their dedicated team of creative and marketing professionals contributed to these outstanding results.
Melbourne Spring Fashion Week