Destination Melbourne Limited is responsible for the co-operative marketing of Melbourne as a destination, through partnerships with industry, State and local government, and other key marketing bodies.

Each year they produce a flagship brochure to entice visitors to sample the delights of Melbourne, and for the last couple of years Actual Size has been producing it.

In keeping with Melbourne's identity as a place where visitors can explore, delve into and discover the multi-faceted layers of the city and its surrounds, the brochure is designed to emulate the emotional qualities of such a journey, through evocative imagery and editorial. It must be a success, because it makes us want to visit... and we live in Melbourne.